Makemake is about a fifth as bright as Pluto. However, despite its comparative brightness, it was not discovered until well after a number of much fainter KBOs had been detected. Most of the scientific hunts for minor planets are conducted relatively close to the region of the sky that the Sun, Earth's Moon, and planets appear to lie in (the ecliptic). This is because there is a much greater likelihood of discovering objects there. Makemake is thought to have evaded detection during earlier searches because of its relatively high orbital inclination, as well as the fact that it was at its greatest distance from the ecliptic at the time of its discovery--in the northern constellation of Coma Berenices.
This cycle has been appropriately named the 'dark moon'. The cycle from one dark moon to the next is called a lunation and an average lunation calculates at about 29 days, 12 hours, 44 minutes and 3 seconds (roughly) To be fair, it does deviate in relation to the moons erratic orbit patterns and is affected by the gravity conflict between the sun and the moon.
"The near-side of the Moon has been studied for centuries, and yet continues to offer up surprises for scientists with the right tools. We interpret the gravity anomalies discovered by GRAIL as part of the lunar magma plumbing system--the conduits that fed lava to the surface during ancient volcanic eruptions," Dr. Maria Zuber explained in an October 1, 2014 NASA Press Release. Dr. Zuber is from the Massachusetts Institute of Technology (MIT) in Cambridge.