Until 2004, no spacecraft had visited Saturn for more than twenty years. Pioneer 11 took the very first close-up images of Saturn when it flew past in 1979. After that flyby, Voyager 1 had its rendezvous about a year later, and in August 1981 Voyager 2 had its brief, but glorious, encounter. Nearly a quarter of a century then passed before new high-resolution images of this beautiful, ringed planet were beamed back to Earth.
Makemake is a classical KBO. This means that its orbit is situated far enough away from Neptune to remain in a stable stage over the entire age of our more than 4 billion year old Solar System. Classical KBOs have perihelia that carry them far from the Sun, and they are also peacefully free from Neptune's perturbing influence. Such objects show relatively low eccentricities and circle our Star in a way that is similar to that of the major planets. However, Makemake is a member of what is referred to as a "dynamically hot" class of classical KBOs, which instead display a high inclination when compared to other classical KBOs.
Second, there is the issue of sharing wealth. The Third World wants to redistribute wealth in its favor, and it pursues this end by a combination of moral persuasion and threats of terrorism using weapons of mass destruction. A frontier could make such threats less persuasive. The Third World reaction to a space frontier initiative is unpredictable and possibly violent. This makes pioneering a taboo for Western governments. And that's why they would keep it secret.