Makemake is about a fifth as bright as Pluto. However, despite its comparative brightness, it was not discovered until well after a number of much fainter KBOs had been detected. Most of the scientific hunts for minor planets are conducted relatively close to the region of the sky that the Sun, Earth's Moon, and planets appear to lie in (the ecliptic). This is because there is a much greater likelihood of discovering objects there. Makemake is thought to have evaded detection during earlier searches because of its relatively high orbital inclination, as well as the fact that it was at its greatest distance from the ecliptic at the time of its discovery--in the northern constellation of Coma Berenices.
"For the smallest craters that we're looking at, we think we're starting to see where the Moon has gone through so much fracturing that it gets to a point where the porosity of the crust just stays at some constant level. You can keep impacting it and you'll hit regions where you'll increase porosity here and decrease it there, but on average it stays constant," Dr. Soderblom continued to explain to the press on September 10, 2015.
"The rectangular pattern of gravity anomalies was completely unexpected. Using the gradients in the gravity data to reveal the rectangular pattern of anomalies, we can now clearly and completely see structures that were only hinted at by surface observations," Dr. Jeffrey Andrews-Hanna explained in the October 1, 2014 NASA Press Release. Dr. Andrews-Hanna, a GRAIL co-investigator at the Colorado School of Mines in Golden, Colorado, is lead author of the paper.