Makemake is about a fifth as bright as Pluto. However, despite its comparative brightness, it was not discovered until well after a number of much fainter KBOs had been detected. Most of the scientific hunts for minor planets are conducted relatively close to the region of the sky that the Sun, Earth's Moon, and planets appear to lie in (the ecliptic). This is because there is a much greater likelihood of discovering objects there. Makemake is thought to have evaded detection during earlier searches because of its relatively high orbital inclination, as well as the fact that it was at its greatest distance from the ecliptic at the time of its discovery--in the northern constellation of Coma Berenices.
Solving A Lunar Mystery Almost As Old As The Moon Itself! The rectangular pattern, with its straight sides and angular corners, weakens the theory that Procellarum is an old impact basin. This is because such a mighty impact would form a circular basin. Instead, the recent study indicates that processes occurring deep beneath the lunar surface dominated the formation of this unique region.
"We are just beginning to try and figure out quantitatively how all this might smooth a surface," Dr. Thomas said in the May 17, 2013 New Scientist.