Makemake is about a fifth as bright as Pluto. However, despite its comparative brightness, it was not discovered until well after a number of much fainter KBOs had been detected. Most of the scientific hunts for minor planets are conducted relatively close to the region of the sky that the Sun, Earth's Moon, and planets appear to lie in (the ecliptic). This is because there is a much greater likelihood of discovering objects there. Makemake is thought to have evaded detection during earlier searches because of its relatively high orbital inclination, as well as the fact that it was at its greatest distance from the ecliptic at the time of its discovery--in the northern constellation of Coma Berenices.
Scientists, seekers of truth by definition, would approach the subject from the null point of view, attempting to prove, in this case, that NASA DID go to the moon. Because the hoax theorists are taking the opposite tack, and because they stretch their case based solely on the photographic evidence, one must suspect both their academic pedigree and their intentions.
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