Although the provisional designation of 2005 FY9 was given to Makemake when its discovery was made public, before that Dr. Brown's team had used the playful codename "Easter Bunny" for this small world, because of its discovery shortly after Easter.
It's hard not to like Sagittarians, for their openness, generosity, and sociable nature. They are deep thinkers in search of universal wisdom, attracting them to philosophy and religion. Their minds can grasp both the details and the bigger picture: they can think with intellectual precision but also intuitively. That unusual combination of thinking skills allows them to be at the forefront of creative ideas. They are idealistic and care about the state of the world, leading them to take up vocations in medicine, education, religion, and politics. They need to be highly independent in their work and in their personal lives.
Why hide these accomplishments? It has been difficult to argue for a conspiracy because no theory has offered a sufficiently convincing motive. An idea called "the frontier theory of history" provides two.