Makemake is about a fifth as bright as Pluto. However, despite its comparative brightness, it was not discovered until well after a number of much fainter KBOs had been detected. Most of the scientific hunts for minor planets are conducted relatively close to the region of the sky that the Sun, Earth's Moon, and planets appear to lie in (the ecliptic). This is because there is a much greater likelihood of discovering objects there. Makemake is thought to have evaded detection during earlier searches because of its relatively high orbital inclination, as well as the fact that it was at its greatest distance from the ecliptic at the time of its discovery--in the northern constellation of Coma Berenices.
A billion years ago, our Moon was closer to Earth than it is now. As a result, it appeared to be a much larger object in the sky. During that ancient era, if human beings had been around to witness such a sight, it would have been possible to see the entire Moon--not merely the one near side face that we see now. A billion years ago, it took our Moon only twenty days to orbit our planet, and Earth's own day was considerably shorter--only eighteen hours long. Stupendous, almost unimaginably enormous tides, that were more than a kilometer in height, would ebb and flow every few hours. However, things changed, as the lunar orbit around our primordial planet grew ever wider and wider. Annually, Earth's Moon moves about 1.6 inches farther out into space. Currently, the lunar rate of rotation, as well as the time it takes to circle our planet, are the same.
"The rectangular pattern of gravity anomalies was completely unexpected. Using the gradients in the gravity data to reveal the rectangular pattern of anomalies, we can now clearly and completely see structures that were only hinted at by surface observations," Dr. Jeffrey Andrews-Hanna explained in the October 1, 2014 NASA Press Release. Dr. Andrews-Hanna, a GRAIL co-investigator at the Colorado School of Mines in Golden, Colorado, is lead author of the paper.