Christian folklore claims the Man in the Moon is Cain, the eternal Wanderer, doomed forever to circle the Earth. In addition, there is a Talmudic tradition that says it is the face of Jacob etched out on the gleaming lunar disk.
"Since time immemorial, humanity has looked up and wondered what made the man in the Moon. We know the dark splotches are large, lava-filled, impact basins that were created by asteroid impacts about four billion years ago. GRAIL data indicate that both the near side and the far side of the Moon were bombarded by similarly large impactors, but they reacted to them much differently," noted Dr. Maria Zuber, GRAIL principal investigator, in a November 7, 2013 NASA Jet Propulsion Laboratory (JPL) Press Release. Dr. Zuber is of the Massachusetts Institute of Technology (MIT) in Cambridge, Massachusetts. The JPL is located in Pasadena, California.
We live in a Cosmic "shooting gallery". Objects inhabiting our Solar System have been profusely and mercilessly blasted by showering asteroids and comets for billions and billions of years. However, planets and large moons have their way of smoothing away the scars--their strong gravity pulls them into a nice ball-like spherical shape. Furthermore, some of these larger spheres possess sufficient internal heat to cause flows of fiery lava and other volcanic features that can fill in the scars of impact craters. A few such large bodies are blasted by strong winds and pouring rains, which also erode away the pockmarks left on their surfaces by showering impactors.