Makemake is about a fifth as bright as Pluto. However, despite its comparative brightness, it was not discovered until well after a number of much fainter KBOs had been detected. Most of the scientific hunts for minor planets are conducted relatively close to the region of the sky that the Sun, Earth's Moon, and planets appear to lie in (the ecliptic). This is because there is a much greater likelihood of discovering objects there. Makemake is thought to have evaded detection during earlier searches because of its relatively high orbital inclination, as well as the fact that it was at its greatest distance from the ecliptic at the time of its discovery--in the northern constellation of Coma Berenices.
But there is an important difference. On our own planet, lakes and seas are flowing with water, while Titan's lakes and seas are filled primarily with methane and ethane, that slosh around within these liquid reservoirs. In this never-before-seen cycle, the hydrocarbon molecules evaporate and condense into clouds that send an exotic "rain of terror" back down to this strange moon-world's carbon-slashed surface.
Dr. Soderblom further explained to the press that the gravity signatures of the larger craters especially may shed new light into the number of impacts Earth's Moon, and other bodies in our Solar System, suffered during the asteroid-rampage that characterized the Late Heavy Bombardment.