Christian folklore claims the Man in the Moon is Cain, the eternal Wanderer, doomed forever to circle the Earth. In addition, there is a Talmudic tradition that says it is the face of Jacob etched out on the gleaming lunar disk.
The discovery of a moon for Makemake may have solved one perplexing puzzle concerning this distant, icy object. Earlier infrared studies of the dwarf planet showed that while Makemake's surface is almost entirely frozen and bright, some areas seem to be warmer than other areas. Astronomers had suggested that this discrepancy may be the result of our Sun warming certain dark patches on Makemake's surface. However, unless Makemake is in a special orientation, these mysterious dark patches should cause the ice dwarf's brightness to vary substantially as it rotates. But this amount of variability has not been observed.
Second, there is the issue of sharing wealth. The Third World wants to redistribute wealth in its favor, and it pursues this end by a combination of moral persuasion and threats of terrorism using weapons of mass destruction. A frontier could make such threats less persuasive. The Third World reaction to a space frontier initiative is unpredictable and possibly violent. This makes pioneering a taboo for Western governments. And that's why they would keep it secret.